Activison kjøper utgiver

Activision gikk ganske så nylig ut med en pressemelding som avslørte at de nylig kjøpte utgiveren Red Octane og dermed også kjøpt varemerket Guitar Hero og det kommende Guitar Hero 2.

Dette sier Activision selv om oppkjøpet:
"Guitar Hero is the fifth highest teen-rated game ever released on the PlayStation 2 computer with a 92 rating. The game challenges players to be a lead guitarist of their own rock and roll band. The game is sold with a guitar-shaped controller that lets consumers simulate playing the guitar for more than 30 popular songs that were made famous by such artists as the Red Hot Chili Peppers, David Bowie, and Ozzy Osbourne. Guitar Hero features six venues, eight unique characters, many guitars, and a range of difficulty levels, as well as a two-player mode that lets gamers challenge friends to see who rocks harder.

Our acquisition of Red Octane perfectly aligns with Activision's strategy to broaden its portfolio by entering new genres that have strong global appeal," said Ron Doornink, Director and Strategic Advisor, Activision. "Guitar Hero integrates music and gaming in a unique and highly engaging way that delivers a compelling game experience for both the current- and next-generation consoles. The success we are seeing today is a strong indicator that Guitar Hero and the many potential extensions, new platform exploitations and international versions appear to be somewhat transition proof, as consumers are responding to this product on current-generation platforms in a manner that defies traditional late-cycle behavior. We think the online capabilities of the next-generation platforms offer new and well differentiated opportunities to create additional revenues from downloadable music, which today represents one of the most popular downloadable content categories."