Luminosity Gaming er blitt kjøpt opp av Enthusiast Gaming
Enthusiast Gaming Holdings Inc. har avslørt at de har inngått i et partnerskap med J55 Capital Corp. og Aguilini GameCo Inc. om å danne én stor virksomhet, altså en såkalt "merger", og dette inkluderer esportorganisasjonen Luminosity Gaming.
Luminosity vil fortsette å stå for å håndtere Vancouver Titans Overwatch-laget som del av avtalen, og pressemeldingen beskriver dessuten at planen er å støtte Luminosity fremover:
em>"Through its monetization and ad tech platform, Enthusiast Gaming will utilise Luminosity and its significant reach in growing communities of like-minded fans, to produce engaging advertising experiences. Further, GameCo's relationship with the NHL's Vancouver Canucks and Rogers Arena, located in Vancouver Canada, will provide Enthusiast Gaming with access to new sponsors looking to reach the gaming and esports markets."</em>
Enthusiast CEO Menashe Kestenbaum sier:
"Our vision has always been to build the largest, vertically integrated esports and gaming company in the world.The merger with Aquilini GameCo and Luminosity was a strategic decision that positions us as a dominant player in the gaming industry and unlocks access to Luminosity's 50 million dedicated esports fans and one of the largest esports franchises. Through our successful monetization strategy, we will gain extremely valuable knowledge and information on the demographic that will revolutionize the advertising opportunities we can offer to brands and sponsors."